First Trax Advisors

We are experienced tech startup sales executives who will help you avoid costly mistakes and efficiently build/rebuild a best in class sales, marketing and customer success machine.

We've spent the last 20+ years growing small and medium-sized businesses by focusing on the two core problems in which most struggle:

Making sure the business is executing on the right business model.

Building the necessary sales processes and infrastructure to steer and accelerate the business’ growth.

Our POV

Many young companies struggle to find the right position in their market. The entire business needs to be evaluated top to bottom to ensure that the right people, capital, processes and organizational structure are in place.

Many startups have a great idea but struggle bringing it to market and generating revenue that scales. If you look at most successful businesses, nearly all of them have done one or more "pivots" with regard to their business model.

Often all it takes to accelerate a business' growth is to have an experienced, fresh set of eyes that can objectively evaluate the opportunities that are in front of your organization

KEY AREAS OF EXPERTISE:

Strategic Business Planning • Board Relations • Revenue Generation • Executive Leadership • Business Development • Sales Forecasting • Lead Generation • Contract Negotiations • Market Analysis • Communications • Recruiting • New Product Definition and Creation • Business Modeling • Product Management • Pricing • Acquisition/Management • Strategic Marketing • Social Selling

OUR TEAM:

Dan Hurwitz is a startup executive with a background in SaaS and digital marketing/media sales for early to growth stage companies.

Dan has a track record of outstanding revenue increases at multiple startups, three notable acquisitions and an IPO.

He quickly gets his hands into all aspects of the company; listening, asking questions, getting out to the market and evaluating the entire operation. Dan then moves fast to initiate all the changes required to create a highly efficient and scalable revenue generating machine.

Jeanne Sachs is a proven sales and marketing executive that achieves outstanding revenue growth for media, Ed-Tech, Mar-Tech, SaaS startups, and more.

She's grown businesses from zero to multi-million dollar enterprises, and achieved triple digit revenue increases for companies such as Atomic Reach, Babblebox, Viacom, NBCU, GoNoodle, Social Media Today, Webkinz and more.

Jeanne builds, revamps and/or scales sales teams to drive exceptional revenue growth. Jeanne is also a blog contributor and thought leader for Atomic Reach, Business2Community, DNN Corp., Penthera, Silicon Valley Tales and Social Media Today.

"Jeanne is an outstanding leader who helped make Atomic Reach a great place to work. For just under two years, Jeanne was an invaluable member of the Atomic Reach leadership team running all business development related activities. Whether developing go to market strategies or executing on tactical campaigns, Jeanne approached every challenge with insight, intelligence, commitment and excitement. As a consummate leader and professional, Jeanne’s motivational leadership style pushed our team to excel with consistency and passion each and every day."

-Bradley Silver, CEO, Atomic Reach

"There's one word to describe Dan - RAINMAKER. He builds amazing teams, sets a high bar, and then executes with the best of them."

-Scott Dunlap, General Manager/CEO, Runtastic

"I hired Jeanne to build and manage the advertising sales team for the digital gaming division at Ganz. Jeanne quickly learned the brand, the organization and the people. She was able to uncover challenges, suggest solutions and overcome them using her creative thinking, collaborative approach and expertise. Jeanne hired and managed a team of "top notch" sales professionals across the US and Canada. She delivered exceptional results, went above and beyond in providing support for her team and our clients. Her positive attitude, thoughtfulness and drive made her an absolute pleasure to work with. And she exhibited genuine integrity and gained respect from all those she worked with as a person and a leader. These strengths make her a valuable contributor to any team. I was pleased to have had the opportunity to work with Jeanne. And I am a big supporter of her contributions and commitment at Atomic Reach".

-Craig Wallace, SVP, Ganz Studios (Webkinz)

"Dan knows how to build and create great sales teams. His expertise at operations, understanding of the overall process, and his willingness to lead from the front creates an environment in which good salespeople have the chance to shine."

-Will Chapman, VP Sales Penthera Partners